Thursday, January 27, 2011



Dear Bigwigs at Correct Craft. I recently watched the video of your new all-electric powered ski boat on your website. Great work. Of course the Electric Nautique is not ready for mass-production right now, but it is a great first step and I applaud your company's willingness to experiment with new technology. Real innovation requires bold, though sometimes awkward, first steps, and your company put forth the money, labor, and time to push the limits of available technology. The payoff may (or may not) come years or decades from now, yet Correct Craft has the courage to go after it.

That being said, I have discovered one itty-bitty problem with the promotional video on the blog section of the Nautique website. Here is the problem: Except for the last two or three seconds, background music plays during all of the skiing footage. WHAT THE HELL! THIS IS AN ELECTRIC BOAT,WITH NEARLY SILENT OPERATION! The lack of engine noise would make this video sound completely different than ANY other skiing video. Without the background music, you, Correct Craft, could treat viewers (and potential boat-buyers) to an aural experience unlike any other in waterskiing. But instead, you decided to wash the clip in generic background music so it would sound like every other skiing clip ever produced. Great work.
Assuming that boat promotion has been around as long as there have been boats, Adding background music has to be the, stupidest, most moronic idea ever used to promote a boat. You have made something truly unique sound just like everything else. Brilliant, just brilliant.
This quote sums it best

1 comment:

Dig Dug said...

yes yes, agree 100%